14 Jan '14, 12pm

Will 2014 Finally Be the Year of the Web Analyst?

Will 2014 Finally Be the Year of the Web Analyst?

One of these days, the marketing industry will collectively realize that everything can be measured and will invest in digital analytics resources accordingly. Overnight, campaign ROI will skyrocket, inefficient projects will be cut, and customers will rejoice. It's nice to think that 2014 just might be that year, but looking at the data – as all good marketers should – there's likely still too far to go to make it a reality. The Current State of Demand for Web Analytics in Marketing It's one thing to hear experts at conferences implore their peers to dedicate time to learning digital analytics tools and techniques, but are their pleas being heard? Let's see what the numbers say. Using real-time job data from Burning Glass' Labor Insight , we identified the number of U.S. job postings for the 10 most common marketing jobs during Q4 2013. The data shows that demand for Goog...

Full article: http://searchenginewatch.com/article/2322655/Will-2014-Fi...

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