13 Dec '11, 7pm

Complete Conversion Tracking: A Search Marketers Holiday Wish

I have been in the search marketing world for almost 10 years now, with all my experience I’d say it’s safe to say that in the search world things change quickly! Right when you think you have a grip on things, a Panda comes along and messes everything up! You know, not to many professions allow you to say things like that! After all the change that I have seen one thing remains the same. Clients want results. Better yet, they want proven results. Fortunately we (search marketers) can back up campaigns with Google Analytics goal data and call tracking to show results. Heck, the Mongoose Metrics call tracking system will show you what keywords lead to phone calls. For an extra $.25 Mongoose will show you the address and the name of the person that called! This is nothing less than amazing! Imagine the return on investment that you can show your clients. Saying something lik...

Full article: http://www.searchenginejournal.com/complete-conversion-tr...

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