08 Dec '11, 6pm

An SEO Playbook For 2012

An SEO Playbook For 2012

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the years, quality optimizers have become more prone to avoid technical tricks like using CSS image replacement to inject keyword text or controlling the flow of PageRank by hiding links from search engines. Search engines keep getting better at crawling and indexing . If you are unwilling to burn your website or risk your career, you follow the search engines’ terms of service. During 2011 the conservative attitude toward code crossed chasm to apply to content. For years, websites churned-out poorly written, generic articles in the name of long-tail keyword optimization. It worked so well some people turned crappy c...

Full article: http://searchengineland.com/an-seo-playbook-for-2012-103906

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