31 Dec '13, 2pm

How These 5 Companies Are Increasing Brand Loyalty With Wearable Tech

How These 5 Companies Are Increasing Brand Loyalty With Wearable Tech

How These 5 Companies Are Increasing Brand Loyalty With Wearable Tech December 31st, 2013 Businesses have never been as bold as they are today. Corporations are jumping vertically, horizontally, and diagonally into markets only vaguely related to their core product lines. Ever wonder what strategy drives these flighty stabs into new markets? Wearable tech has been one of the focal points of these uncertain movements. Google is diving into glassware. Nike has suddenly targeted people over 40 years old with its FuelBand. Samsung makes watches, and The North Face is 'wired.' Has the world gone crazy? No, these new and innovative products are not randomized. They are driven by a deep understanding of their companies' core customers. Nike FuelBand Fuelband tracks whole-body movement through a sleek, programmable bracelet, which can interact via Bluetooth or Wi-Fi with your mobi...

Full article: http://www.searchenginepeople.com/blog/925-werable-brandi...

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