30 Dec '13, 2pm

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement and subsequent roll-out of Enhanced Campaigns. The marketing community’s response to the news was divided – but, love it or hate it , Enhanced Campaigns became the new norm as of July 2013. All of our knowledgeable paid search columnists helped keep marketers up-to-speed in 2013, but the following were the top ten posts of the year: Top 10 Paid Search Columns of 2013 Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time! - August 5, 2013, by Stoney deGeyter Quality Score Explained By A Former Googler - July 12, 2013, by Frederick V...

Full article: http://searchengineland.com/enhanced-columns-2013-our-top...

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Top Search Marketing Columns of 2013

searchengineland.com 31 Dec '13, 3pm

is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with...

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Checking In: Our Top Local Search Columns Of 2013

Checking In: Our Top Local Search Columns Of 2013

searchengineland.com 26 Dec '13, 2pm

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recog...

Top 10 luxury brand mobile campaigns of 2013

luxurydaily.com 02 Jan '14, 9am

Louis Vuitton, Gucci and Starwood Hotels and Resorts bolstered their mobile infrastructure, while Harrods, Mercedes-Benz a...

Top 10 Trends in Mobile Across Paid, Owned, Ear...

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The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing spa...

Runblogger's Top Road Shoes of 2013

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The year 2013 was a year of positive professional transition for me, but it was a bit of a bust when it came to running. T...

Link Building 2013: Looking Back At This Year’s...

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With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penaliz...

Daily Search Forum Recap: December 30, 2013

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

SearchCap: The Day In Search, December 31, 2013

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Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in 2013, ...