30 Dec '13, 2pm

Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site

Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site

Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty. Marcus from Search Metrics published the impact this Google penalty had on their search visibility in Google. Marcus noted that there was a 92% drop in search visibility according to their metrics. Search Metrics tracked hundreds of keywords that were impacted by this penalty, not just their home page but their “whole domain.” The penalties resulted in their keyword rankings dropped off the first page and back to page four, five or worse. Marcus feels that Google “devalued the site’s incoming links and additionally gave them a keyword penalty for the anchor texts of the incoming links.” Here ar...

Full article: http://searchengineland.com/googles-rap-genius-penalty-re...

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