28 Dec '13, 8pm

As 2013 comes to a close, @sewatch reviews the year's Top 10 Trends in #Mobile Across Paid, Owned, Earned #Media:

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. Macro Trends 1. Content + Context In mobile there was a big focus on creating and serving content that was appropriate given a user's context. Context in mobile includes, time of day, location, device, keyword, or site. This can include responsive design, click-to-call, or many other tactics. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to that same keyword search at 6 p.m. near your store as opposed to 9 p.m. at home on their couch. 2. Google Now The power of Google Now as a movement toward predicting a user's needs, rather than reacting to them, is a big shift in 201...

Full article: http://searchenginewatch.com/article/2320366/Top-10-Trend...

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