28 Dec '13, 5pm

How SEO Greed Can Ruin A Perfectly Good Linking Strategy #seo

By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating . Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate” program in order to get links pointing to their website. After it was exposed, Matt Cutts, head of Google’s Webspam team, said , “we’re aware and looking into it.” The site was then officially penalized for link schemes . Links can do many things, but don’t get greedy… In a nutshell, the folks at Rap Genius offered to tweet a link with a URL to any blogger that linked to the Rap Genius site using specific keyword rich anchor text to the lyrics of very specific songs by very specific artists. In exchange for these keyword rich anchor text links, Rap Genius would then tweet out a link to the blogger’s site/post, and...

Full article: http://searchengineland.com/how-seo-greed-can-ruin-a-perf...

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