28 Dec '13, 2pm

How To Understand And Optimize AdWords Search Partners Data #AdWords

Notice that there really isn’t all that much difference CPA-wise here and that Search Partners are actually performing better in five out of eight campaigns. You might use this data to pause Search Partners anywhere that they are heavily underperforming by going back into your settings and switching to Google Search Network only. The bad news is that despite all of the recent upgrades to bid adjustments, a Search Partner bid adjustment is still nowhere in sight. Also, as a sidebar, don’t worry about your CTR from this traffic dragging down your overall as Google claims it has no impact on your keyword quality scores.

Full article: http://searchengineland.com/how-to-understand-and-optimiz...

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