28 Dec '13, 2pm

2013 Web Analytics Year in Review #data #analytics via @sewatch

With multiple updates each month, 2013 was a huge year for the Google Analytics team. The changes included several improvements to the user interface, the introduction of several real-time reports, new APIs, and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports. Visually, Google Analytics received a few design changes. The Analytics team kicked off 2013 in January, creating a new interface for widgets in dashboard reports and in the main navigation. Search functionality returned and keyboard shortcuts were introduced as the entire Google Analytics UI received an overhaul. Just a short few months later, Google announced Administration area changes that led to better access controls and ultimately led to a streamlined admin panel redesign . New Google Analytics Reports The user interface changes were merely the tip of ...

Full article: http://searchenginewatch.com/article/2320167/2013-Web-Ana...

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