Keys To Engagement, User Generated Content & SEO

I am of the opinion that website publishers need to differentiate or die. Earlier this year, I discussed some ways to differentiate in The Importance of Differentiated Content . One great option is to obtain lots of user generated content (UGC). Easy to say, but often not easy to do. Today’s column will go over some of your options. UGC is very helpful for differentiation because it can add a layer of valuable content to your site that your competitors don’t have. Of course, don’t simply slap up any old blocks of user generated content for the sake of having it. Take the time and effort to figure out what content will add value to the user experience on your site. Adding UGC to your site should be about engagement, not about adding blocks of text. Google’s Panda update made it more obvious that user engagement is a SEO ranking factor, and I expect the influence of engageme...

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@postano » 26 Dec '11, 4pm
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@bestwebstrategy » 16 Dec '11, 8pm
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