05 Dec '11, 5pm

Tips For Optimizing Content In Mobile Commerce SEO

Tips For Optimizing Content In Mobile Commerce SEO

This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both through mobile sites and mobile apps, I’m finding a consistent theme running through the product pages I see: retailers are unsure how to handle product descriptions. It’s a fact of life that mobile screens are small, and I’ve recently looked at how that impacts decisions about SEO and mobile content. “Hide-and-seek” Content Retailers are trying different approaches with respect to the design of their description areas. Some hide them completely, providing a “more info”-type link to keep the clutter to a minimum. Others provide a small sample of the description, while ...

Full article: http://searchengineland.com/tips-for-optimizing-content-i...

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