Mastering PPC: Five Ways To Lower Your CPC’s #SEO #Marketing
Quality score is calculated for the combination of the search query and ad, though it’s reported in the AdWords interface by the keyword. If you have lots of broad match keywords that show for many search queries, it’s hard to know how to optimize your bids, position and CPC’s. While you’re setting one bid for the broad match keyword, that broad match keyword is likely being matched to many queries with many different quality scores, average positions and actually CPC’s in the AdWords auction. This is very tough to manage.