05 Dec '11, 12am

"Seize the Facebook Opportunity" - Good article on @facebook vs search

"Seize the Facebook Opportunity" - Good article on @facebook vs search

But while Facebook advertising presents an excellent opportunity for PPC advertisers, all too often Facebook is unfairly compared to Google AdWords. Many PPC advertisers take their Google AdWords campaigns, apply them to Facebook, and compare them like for like, writing off Facebook for its high CPCs and low return on investment. This should not be the case. While both platforms are essentially pay per click in their simplest sense, they are fundamentally very different:

Full article: http://www.searchenginepeople.com/blog/facebook-ppc.html

Tweets

Join PurseBlog on Facebook: If you are like us, you have a Facebook page that you check of...

Join PurseBlog on Facebook: If you are like us,...

purseblog.com 08 Dec '11, 2am

If you are like us, you have a Facebook page that you check often. Of course we love to check up on our friends and family...

New Adwords Social Extension Displays Google +1...

seomoz.org 30 Nov '11, 9pm

Hey there Mozzers! Today I'm going to talk about how to link your new Google+ Business Page to your Google AdWords account...

3 PPC Ad Tips Inspired by Infomercials

3 PPC Ad Tips Inspired by Infomercials

searchenginewatch.com 30 Nov '11, 2pm

A few weeks ago at ad:tech New York, Matthew Lesko stopped by my company’s booth and freaked me out by doing this ! And as...

Small Business Sunday: Three Ways You Can Use F...

morganlinton.com 05 Dec '11, 7am

Hello and welcome to the late-night edition of Small Business Sunday! I thought now would be as good a time as any to writ...

Holiday PPC Checklist

Holiday PPC Checklist

searchenginejournal.com 30 Nov '11, 5pm

It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping o...

Google’s Performance Presents Case for PPC Oppo...

searchenginejournal.com 07 Dec '11, 2pm

Industry research firm comScore released their search engine market share report for the month of October. The report cont...

Yahoo`s Biggest Worry: Alibaba, or Facebook?

seochat.com 02 Dec '11, 1pm

Much news has been circulating this week about those hoping to buy part or all of beleaguered search engine Yahoo. Even as...

Thinking Beyond Typical PPC Landing Pages

Thinking Beyond Typical PPC Landing Pages

searchengineland.com 28 Nov '11, 2pm

Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are...

Facebook Birthday via @Bolehland_net

Facebook Birthday via @Bolehland_net

bolehland.net 09 Dec '11, 12am

Facebook. Helping people remembering birthday since 2003. If you removed it then only your family will remember it. Maybe ...

How to Target Ethnicities on Facebook

How to Target Ethnicities on Facebook

searchenginewatch.com 06 Dec '11, 1pm

The Facebook Ads Platform is an amazing tool for targeting, though some marketers may not quite fully understand its poten...

Renewed Calls for Privacy Law Following Faceboo...

searchenginewatch.com 30 Nov '11, 6pm

This story originally appeared on ClickZ : Kate Kaye wrote FTC Settles With Facebook, Renewing Calls for Privacy Law Faceb...

Spoke with @ahadwingolf and he's understandably...

scoregolf.com 06 Dec '11, 1am

It was clear from his first few words how Adam Hadwin was feeling after going six rounds in search of a PGA Tour card, a s...

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

Top vs. Other PPC AdWords: CTRs Drop, Costs Per...

searchenginewatch.com 29 Nov '11, 2pm

Google AdWords gave us PPC data junkies a great new way to segment data in July. Dubbed “Top vs. side,” this segment broke...

Facebook Facing Large Fines in Europe Due to Privacy Concerns

Facebook Facing Large Fines in Europe Due to Pr...

searchenginewatch.com 30 Nov '11, 11am

Social network giant Facebook is facing more legal action from the European Commission for "eavesdropping" on its users to...