03 Dec '11, 10pm

Delicious: Women & Our Online Behavior and Social Media Habits: [social media]

SheSpeaks.com conducted a great survey of women’s online and computer habits, and published the results in a comprehensive 65-page document. It’s a fascinating study that looks mainly at women’s social habits online, and most definitely has implications for online marketing. Looking at the results of this study can help you tailor your marketing campaigns to effectively, rather than ineffectively, reach out to women. Shopping & Social Not surprisingly, the top activity for women online is shopping. The third most popular activity is social networking, which is also not a surprise given the stereotype that women just love to talk. The fact that both of these activities are very popular with women means that there is also some cross-over issues to consider. If women like to shop online, they’re likely to talk about that online and there are probably certain kinds of marketin...

Full article: http://www.searchenginejournal.com/women-social-networkin...

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