02 Dec '11, 6pm

Online Video Marketing Tips For The Hospitality Industry With TripAdvisor

Setting false expectations for guests by depicting experiences that are dramatically out of sync with the rooms or the service that the average guest is likely to receive, and; Dedicating a lot of footage to people talking about the property. “Again, travelers want to be inspired, so it’s best to show the experience rather than talk about it,” says Kevin. Collaborate with travel authors and hotel consultants . These are people who know the ins and outs, from both an insider and outsider perspective, who regularly connect with many travelers. It works to both of your benefit to collaborate on some video content you both can share online around a helpful and creative topic. This also speaks to the next tip: Produce, distribute, and promote sponsored web videos around interesting content, and familiar/trusted personalities. Feature your customers – this really should be a no-...

Full article: http://www.reelseo.com/online-video-marketing-tips-tripad...

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