30 Nov '11, 9pm

New Adwords Social Extension Displays Google +1's In PPC Ads

Hey there Mozzers! Today I'm going to talk about how to link your new Google+ Business Page to your Google AdWords account so you can start utilizing the new social extension feature. As we all know, Google+ has been hard at work lately trying to increase their user base and trying to close the gap between them and Facebook. Over the past few weeks they have moved one step closer by rolling out their Google+ business pages - basically the equivalent to Facebook business profiles. Now, before I go any further, I want to state a quick disclaimer; social extensions are brand new within AdWords and the folks over at Google are still ironing out the kinks. There are still many questions around how they will evolve over the next several months, but for now I will do my best to explain what social extensions are, how to set them up, and what they can do for your PPC performance. ...

Full article: http://www.seomoz.org/blog/new-adwords-social-extension-d...

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