30 Nov '11, 9pm

Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History

Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History

Cyber Monday 2011 was the heaviest U.S. online spending day in history, with the holiday season as a whole up 15 percent YoY to $15 billion this season-to-date. Average order values increased 2.6 percent and mobile traffic to retail sites are up 3.9 percent over the biggest online shopping day a year earlier, according to just-released reports from IBM, comScore , PayPal, and others. The numbers differ slightly depending on the source, though this year’s upward trend in Cyber Monday spending and traffic holds across the board. IBM puts the total Cyber Monday YoY increase at 33 percent, based on their evaluation of more than a million transactions across 500 retailer sites. ComScore, on the other hand, reported a more modest 22 percent increase, with total spend reaching $1.25 billion, making it only the second day in history to top the billion-dollar mark. “Cyber Monday wa...

Full article: http://searchenginewatch.com/article/2129126/Cyber-Monday...

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