30 Nov '11, 10pm

Salesforce Launch Social Workflow, Merging Analytics Rules with CRM

This story originally appeared on V3 : Rosalie Marshall wrote Salesforce unveils Social Workflow for social media analysis Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation. Social Workflow draws on the capabilities Salesforce acquired through the purchase of Radian6 in March. Radian6's social media monitoring technology can analyse 150 million social media sources on the web, Tim Barker, Salesforce EMEA's marketing vice president, told V3 . Businesses can then apply sophisticated analysis and rules to the data, which will automatically route social content to the relevant people to allow them to respond quickly, Barker added. "It essentially gives marketers a modern marketing platform. It could quickly analyse 100,000 tweets and direc...

Full article: http://searchenginewatch.com/article/2129117/Salesforce-L...

Tweets

to launch Wednesday

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