30 Nov '11, 6pm

SEO and Emotion: Posted by Gyi Emotions are a strong motivator of human behavior. This is even true on the web....

Emotions are a strong motivator of human behavior. This is even true on the web. The more that ranking signals continue to evolve , the more significant the role that emotion-motivated actions play in search engine optimization. After all, one of our primary focuses as SEOs is to develop content that makes everyone who sees it want to share it and say wow . And saying wow and sharing are prompted by emotions. Search engine signals like links, social shares, clicks, and even the way that search quality raters view a site, are strongly tied to the emotions that a website, and the content of its individual pages, evoke from its visitors. What makes a user click? What makes a user create a link? What makes a user share something? What makes a search quality rater check the "trusted site" box? It's all emotion. And so it follows that in order to influence, persuade, and motivat...

Full article: http://www.seomoz.org/ugc/seo-emotion

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