30 Nov '11, 6pm

When is Using Microsites a Good Idea: Microsites are often abused and looked down on as a tactic in the SEO wor...

When is Using Microsites a Good Idea: Microsites are often abused and looked down on as a tactic in the SEO wor...

Creating an artificial link pyramid with the specific goal of creating fake link equity for your main website is never a good idea in the long term. While these types of projects get a lot of attention in the beginning, that attention and dedication of resources can wain after a number of years or months and, in the end, you end up with an outdated website that is of little value to any one. In the end, it becomes little more than an extra maintenance point, gets dropped, or gets forgotten. If you are going to use a Microsite as a link pyramid, you need to incorporate a content audit and update your plan every 6 or 12 months … FOREVER. You should also plan on a redesign every 3-4 years. Additionally, the project should grow by 10-20% with new content or pages every year. If you are going to go with this strategy, I strongly suggest a local or annual event, like a parade or...

Full article: http://www.wolf-howl.com/seo/when-microsites-good-idea/

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