30 Nov '11, 5pm

Holiday PPC Checklist

Holiday PPC Checklist

It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping online. This is the time of year when a lot of new Advertisers enter the space, this means that you as a PPC manager or Agency have to step up and go above and beyond to get the top clicks. Getting the top clicks isn’t’ the hardest thing to do if you have a large budget, but if you are on a penny pinching budget, some of the tips below should help you to make the most out of this holiday season. PPC Tips for the Holiday Season According to Peter Haubold of Microsoft there is a 40% increase in impressions from Thanksgiving till Christmas. People are searching for more gift related searches then ever before during the holidays. Search queries like “flat screen tv” and related searches. This will help you get into how people search and buy on the internet. ...

Full article: http://www.searchenginejournal.com/holiday-ppc-checklist/...

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