30 Nov '11, 5pm

4 Recommendations For Benchmarking B2B Social Media Performance This Year

4 Recommendations For Benchmarking B2B Social Media Performance This Year

Tis the season…to wrap up budgeting and forecasting for 2012. As the year begins to draw towards a close, the hope is that your search engine marketing initiatives have an upward trend attached to them. According to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook , SEO ranked as the fourth most effective B2B marketing tactic. For many of us, B2B SEO now includes some component of social media marketing. Even though social media was only the tenth most effective B2B marketing tactic in the chart above, 66% of organizations with a formal SEO process were integrating social media into their overall SEO strategy (see chart below). While most will agree that social media delivers value outside of SEO, it is up to B2B marketers to demonstrate that value to executive teams, particularly when budgets are proposed in the new year. As you’re planning for 2012 market...

Full article: http://searchengineland.com/4-recommendations-for-benchma...

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