30 Nov '11, 4pm

Adobe To Acquire Digital Marketing Agency Efficient Frontier

Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn’t disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe’s Digital Marketing suite, which includes technologies and services it acquired with web analytics and optimization firm Omniture in 2009. Adobe has long been building up its capabilities in the digital marketing space, largely through acquisition. Earlier this month, it bought Auditude, a video ad management and monetization technology firm. In January, 2011, it purchased Demdex, a data management and audience optimization company. In July of 2010 the company got into web content management with the acquisition of Day Software. Efficient Frontier began operations as a search marketing company...

Full article: http://searchengineland.com/adobe-to-acquire-digital-mark...

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