30 Nov '11, 2pm

3 PPC Ad Tips Inspired by Infomercials

3 PPC Ad Tips Inspired by Infomercials

A few weeks ago at ad:tech New York, Matthew Lesko stopped by my company’s booth and freaked me out by doing this ! And as that finger haunted me for the following couple of nights, it got me thinking about the success he’s had with infomercials and if there were any search marketing lessons to be learned from them. Turns out, there are. Take these three classic infomercial pitch principles: 1. Make the Product/Service Look Effortless to Use Pitchmen go to great lengths to make the use of their Slap Chop/Ginsu knife/OxiClean product look effortless. And they go to even further lengths to demonstrate ease of use, either by operating the Slap Chop with one finger or cutting a Ginsu through a soda can, or chanting “Set-it-and-forget-it.” Image courtesy of cheesburger.com 2. Make the Prospect Visualize the Process/Benefit This may seem easy to do in an infomercial, since you c...

Full article: http://searchenginewatch.com/article/2128795/3-PPC-Ad-Tip...

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Holiday PPC Checklist

Holiday PPC Checklist

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