30 Nov '11, 2pm

Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday

Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday

Google’s Panda Update was an interesting event. I saw reports recently on DemandMedia showing they were down 40% on their traffic. What this speaks to is the necessity to look at page level quality. I think one of the things that started the work on Panda was the JC Penney paid link issue which called into question the quality of PageRank. Google initially responded by blocking the entire JC Penney domain for a few days. We thought that hurt the users because we did the same thing in a test. We blocked all JC Penney internally and asked our human ranking systems “does this result for the search phrase “comforters” look better or worse after this change?” Everyone said it looked worse because they expected to see JC Penney there. What it told us was there are different ways to classify quality of pages. We have page level classifiers that look at every page we index that at...

Full article: http://searchengineland.com/bing-bans-holiday-deals-sites...

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