30 Nov '11, 1pm

WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. In a blog post, WordPress ads lead Jon Burke wrote , “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.” Federated Media first announced representation for the WordPress.com blogging community in October, in partnership with Automattic and in conjunction with their recent acquisition, Lijit Networks, Inc. Together, they said, the companies are able to offer brands content curation, sponsored posts, and conversation targeting to help marketers reach more targe...

Full article: http://searchenginewatch.com/article/2128799/WordPress-La...

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