30 Nov '11, 9am

Social Media Marketing For The Holiday Season

Social Media Marketing For The Holiday Season

It is no secret that creativity is a crucial deciding factor as far as the success of a campaign is concerned. With an overload of season special campaigns during the October-December period, a creative digital campaign stands out and gets the brand noticed. After posting unsatisfactory results over the last three quarters, retailer Gap is doing everything it can in the social media marketing ‘how to’ book to turn their fortunes around this holiday season. On checking out their recently launched ‘I want Candy’ campaign on Facebook and YouTube , we have every reason to believe that the company’s marketing team has been at their creative best. Launched to increase their Children wear business during the holidays, the USP of the campaign is music video featuring viral music sensation, Maria Aragon. This, along with exclusive offers ($5 off or 50% off one regularly priced item...

Full article: http://www.promotionworld.com/se/articles/article/111130-...

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