30 Nov '11, 5am

Just How Smart Are Search Robots?

Just How Smart Are Search Robots?

A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps ” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.” The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data ” patent from June 17, 2004 they have be...

Full article: http://www.seomoz.org/blog/just-how-smart-are-search-robots

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