30 Nov '11, 2am

Cyber Monday Sale Groupon Didn't Want: Their Stock 50% Off

You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock 50 percent off their first day highs and well below the initial IPO price of $20. Marketers have had mixed results with Groupon, including many who have lost money, causing growth of the company to stall. As Huffington Post noted: "Since its public debut, Groupon has failed to make a big splash of any kind. A major new feature, which is key to delivering relevant offers to the right consumers, was lamely supported by an amateurish YouTube video featuring two product guys. And today, the company didnít really feature anything special for Cyber Monday except for offering discounts on a few recommended gifts. Meanwhile, its next closest competitor, LivingSocial, pulled out all the stops by offering gift cards to major online retailers, such as one from Bl...

Full article: http://searchenginewatch.com/article/2128797/Cyber-Monday...

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