29 Nov '11, 11pm
October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer
Who's watching what at YouTube? Well, since it's the only site large enough to get its own break out chart in the comScore reports (doesn't that seem sort of biased to you?) we know the answer. VEVO and its music videos still reign supreme with top numbers all around. However Machinima is giving them a run for their money in the minutes per viewer category with just a single minute separating them. Warner Music is also doing quite well and again, it's all just music-related videos. But again Machinima shows more videos than they do. Maker Studios comes in strong with 33.8 minutes per viewer, but only 81.2M videos and around 9.4 million viewers.