29 Nov '11, 4pm

Manual Link Building Is Hard, But There Are No Shortcuts To Value

Manual Link Building Is Hard, But There Are No Shortcuts To Value

Link building is hard work. Allow me to clarify that: Building legitimate links that have genuine value in search is hard work. Some folks don’t have patience for that hard work, so they turn to alternative means to acquire links. Sometimes they simply do ineffective work. Sometimes they seek links from junk sites that accept any link request they receive. And sometimes they cheat. They might pay a fee to have link farms link back to them en masse or they might create their own network of low-to-no value sites for the sole purpose of having them all link back to the primary site. The phenomenon of shortcutting the hard work of link building is not limited to overburdened webmasters, either. I know of an ecommerce business whose audience is nationwide who paid top-dollar for an accomplished SEO agency to do, among other things, a link-building campaign. Unfortunately, that ...

Full article: http://searchengineland.com/manual-link-building-is-hard-...

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