29 Nov '11, 5pm

New YouTube Record: 20+ Billion Video Views in October

New YouTube Record: 20+ Billion Video Views in October

The latest comScore Video Metrix data has just been announced and Facebook has jumped from the No. 5 online video content property in September 2011 to the No. 2 property in October. And Schmooru, Warner Bros (The Ellen Show), and BigFrame have elbowed their way into the top 10 YouTube Partner Channels by unique viewers. Before looking at the “new news,” let’s review a couple long-term trends that haven’t changed. First, comScore reports that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. This means 86.2 percent of the U.S. Internet audience viewed online video that month. The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high. And the duration of the average online content video was 5.5 minutes. That’s up from 182 million U.S. Internet users who watched online video conte...

Full article: http://searchenginewatch.com/article/2128662/New-YouTube-...

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