29 Nov '11, 2pm

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

Google AdWords gave us PPC data junkies a great new way to segment data in July. Dubbed “Top vs. side,” this segment broke out performance data for ads appearing in the top spot, above the SERPs, vs. ads appearing on the right side of the page. PPC marketers across the web were quick to comment on what the change meant for them in terms of performance data analysis (here , here , and here ). The data confirmed what most of us already suspected: ads at the top have a much higher click-through rate (CTR) than ads on the side. Then, a couple of weeks ago, Google started showing PPC ads not only at the top and side of search results, but at the bottom too. While this move was new for Google, it’s not new for PPC: Yahoo routinely shows ads at the bottom of the SERPs. Still, some PPC pros were concerned about how their ads would perform at the bottom of the page – despite the fa...

Full article: http://searchenginewatch.com/article/2128300/Top-vs.-Othe...

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New Adwords Social Extension Displays Google +1...

seomoz.org 30 Nov '11, 9pm

Hey there Mozzers! Today I'm going to talk about how to link your new Google+ Business Page to your Google AdWords account...

Google Acknowledges Bug in AdWords Keyword Tool

Google Acknowledges Bug in AdWords Keyword Tool

searchengineland.com 29 Nov '11, 3pm

Observant users of Google’s AdWords Keyword Tool have noticed something odd in recent days — when you do an exact match se...

Holiday PPC Checklist

Holiday PPC Checklist

searchenginejournal.com 30 Nov '11, 5pm

It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping o...

AdWords Unveils New Top-Of-Page Bidding Options

AdWords Unveils New Top-Of-Page Bidding Options

searchengineland.com 29 Nov '11, 8pm

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Konsultasikan Bisnis Online Anda disini Bantu J...

adwords.google.com 28 Nov '11, 5am

Your Online Strategic Partner. Through Google Adwords, We tend to increase your company profit. Call us now at (+62-21) 58...

3 PPC Ad Tips Inspired by Infomercials

3 PPC Ad Tips Inspired by Infomercials

searchenginewatch.com 30 Nov '11, 2pm

A few weeks ago at ad:tech New York, Matthew Lesko stopped by my company’s booth and freaked me out by doing this ! And as...

Who’s Your Chief Conversion Officer? [Infographic]

Who’s Your Chief Conversion Officer? [Infographic]

searchenginewatch.com 02 Dec '11, 6pm

I mean, c’mon, who doesn’t want to improve the efficiency of their sales funnel? Lately lots of companies have invested in...

Conversion Tip

wordtracker.com 05 Dec '11, 1pm

Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion ...

Higher COE prices to drive up firms' costs next year

Higher COE prices to drive up firms' costs next...

straitstimes.com 01 Dec '11, 1am

Vans at the Tan Chong Motors showroom. COEs for these vehicles are set to pass the current record of $40,000. -- PHOTO: JO...

"Seize the Facebook Opportunity" - Good article on @facebook vs search

"Seize the Facebook Opportunity" - Good article...

searchenginepeople.com 05 Dec '11, 12am

But while Facebook advertising presents an excellent opportunity for PPC advertisers, all too often Facebook is unfairly c...

@dipikugbe1 Thanks so much for your interest. See

adwords.google.com 04 Dec '11, 7am

Troubleshooting ads on placements Why can't I get demographic site selection for my AdWords campaign? What should I do if ...

Thinking Beyond Typical PPC Landing Pages

Thinking Beyond Typical PPC Landing Pages

searchengineland.com 28 Nov '11, 2pm

Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are...

AOL not chasing Yahoo, but still gets top talen...

sg.finance.yahoo.com 29 Nov '11, 1am

He argued that the company, once a by-word for online access, has made great strides. Revenue is down only 6 percent in th...