How To Get Started With YouTube Promoted Video

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S. , YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore also reported that YouTube passed 20 billion video views during October 2011 alone. No matter how you look at the data, that’s a lot of eyeballs and a lot of time spent on a single site that a marketer can take advantage of. But creating a video is only half the battle; attracting viewers is the other half. YouTube Promoted Video Ads operate similar to Google search ads and offer advertisers a way to draw attention to a video, gain viewers and channel subscribers, and eventually influence downstream conversions. Promoted Videos show up accordi...

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