28 Nov '11, 9pm

Google News Gets Social, Adds +1's

Google News Gets Social, Adds +1's

Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The data will be promoted if a Gmail contact or a user connected on Google+ has +1'd the content. This essentially functions in the same way as Google social search , which promotes content shared via +1 or tweets to a higher position on the SERP. The difference here is that: Tweeting does not seem to have the same effect. The promoted results will not always appear in the spotlight (i.e., it's not a permanent, to-the-top promotion). While it's been shown in studies of +1's impact on organic ranking that the general SERP is influenced by the social factor, it is as of yet unclear whether the +1 will have an influence on the overall ranking of stories in Google News. The addition of prominent +1s and an increased importance for the button on G...

Full article: http://searchenginewatch.com/article/2127976/Google-News-...

Tweets

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