09 Dec '13, 3pm

6 Ways to Improve Owned Digital Assets

6 Ways to Improve Owned Digital Assets

I come bearing gifts. It is difficult, from time to time, to get the creative juices flowing -- especially when it comes to finding strategic next steps for a client. For a longstanding initiative, you have likely tested and performed a lot of tactics in reaching digital marketing success. This time of year doesn’t help at all either, as our brains are mostly fried from a busy year of keeping up with the many changes and needs born from the digital marketing industry. With this, I thought it would be fitting to discuss of a few tasks you can undertake with little innovative or creative thought. You Already Own It Yes, that’s right, you own these areas I’m writing about, this facet of the commonly referred to marketing segments of Paid, Owned and Earned marketing/media assets. Some may find this familiar, as they are the track designations at the upcoming ClickZ Live. My la...

Full article: http://searchenginewatch.com/article/2317777/6-Ways-to-Im...

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