26 Nov '11, 1am

Game-Based Marketing: The Ever-Growing Trend in Social Media via @sewatch

We as marketers need not become gaming experts to benefit from game mechanics. Watch Amy Jo Kim's presentation on MetaGame design. The steps she outlines should motivate you. Game mechanics can have a limited focus, and still be very effective depending on your goal. The Hello Kitty app referenced in "Social Intelligence for Facebook Marketing " takes one simple (but powerfully effective) cue from applications like Farmville -- sending people virtual gifts. From virtual to real, the new Ford Focus campaign on Facebook is predominantly tapping into the charity-based game mechanic -- enabling multiple participants to not only win something, but also direct $10,000 to the charity of their choice. Become a better marketer by getting familiar enough with game-based marketing to identify which human desires are fulfilled by game mechanics. Bunchball's Gamification 101 white pape...

Full article: http://searchenginewatch.com/article/2065781/Game-Based-M...

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