Google's Battle for the Mobile Web

I was recently questioned by a colleague who was surprised to learn after all the talk about mobile apps and smartphones, that Google doesn’t have a library of apps. By that, I mean Google lacks native apps for platforms like iOS, Blackberry, Windows Phone, and yes, Android. This is the heart of the industry-wide “apps vs. mobile web ” debate. Apple wants an app-centric world because it gets 30 percent of app sales. It also wants the functionality endemic to native apps in order to maintain the quality standard that sells iPhones. Google on the other hand wants a mobile Web-centric world because, put simply, that’s where search happens. Conversely, think of the lessened need for search while you are within narrowly-defined sets of content and functionality, otherwise known as apps. But there are still user expectations for app-based home screen navigation, which Google doe...

Full article: http://searchenginewatch.com/article/2127356/Googles-Batt...

Tweets

@ConnectHarshal » 12 Dec '11, 10am
Interesting Article: #Apple wants #app centric world while #Google wants a #MobileWeb centric world [link]
@jdp2222 » 09 Dec '11, 1pm
An interesting debate in the context of #branding Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch
@markjohndavies » 03 Dec '11, 12pm
Good app v mobile web article: [link]
@bradm262run » 02 Dec '11, 4pm
Sounds about right: Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch & @tanmaykverma
@tanmaykverma » 02 Dec '11, 4pm
Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch @Earl_Thompson @Britopian @MichaelKroker @williampearl
@hmandp » 01 Dec '11, 2pm
Look out! Google takes on the mobile web - [link]
@Optism » 30 Nov '11, 1pm
Google's Battle for the #Mobile Web. #mobileapps #mobileweb [link]
@WebProfits » 30 Nov '11, 10am
According to @sewatch #Google has 95% of the #mobile search market [link] #GoogleNews #MobileMarketing
@GeorgeArden » 29 Nov '11, 1am
RT @SMAutomat: Google's Battle for the Mobile Web [link]
@sewatch » 28 Nov '11, 8pm
RT @GuidoKerkhof: Wild, Wild Web > #Google Wants a #Mobile Web-Centric World: [link] via @sewatch RT @Modapt #Search #mCommerce
@GuidoKerkhof » 28 Nov '11, 8pm
Wild, Wild Web > #Google Wants a #Mobile Web-Centric World: [link] via @sewatch RT @Modapt #Search #mCommerce
@brianb722 » 28 Nov '11, 7pm
Google's Battle for the Mobile Web - Search Engine Watch (#SEW) [link] (via Instapaper)
@GoMobileInnov8 » 28 Nov '11, 4pm
Google vs Apple/ App vs Mobile sites and the Winners are? Google and Mobile sites [link]
@Onvizi » 28 Nov '11, 3pm
Apps vs mobile, Google's battle for the mobile web [link]
@iBooMobile » 28 Nov '11, 12pm
Google's Battle for the Mobile Web by @mikeboland [link] vía @iboomobile
@zamano » 28 Nov '11, 9am
RT @osbcn: Google's battle for the mobile web: [link] #google #mobilemarketing
@osbcn » 28 Nov '11, 9am
Google's battle for the mobile web: [link] #google #mobilemarketing
@CognitiveMobile » 28 Nov '11, 8am
Google's Battle for the Mobile: Web[link]
@ZuliaZen_Olive » 28 Nov '11, 6am
RT @leaderswest: Google's Battle for the Mobile Web via @sewatch [link]
@payboulive » 15 Dec '11, 6pm
Google's Battle for the Mobile Web [link]
@makenzizeichneh » 12 Dec '11, 8am
Google's Battle for the Mobile Web [link]
@web_application » 11 Dec '11, 6pm
#Google Battle for the #MobileWeb [link]
@makenzizeichneh » 09 Dec '11, 11pm
Google's Battle for the Mobile Web [link]
@maylysells » 06 Dec '11, 9pm
Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch
@payboulive » 06 Dec '11, 1pm
Google's Battle for the Mobile Web - Search Engine Watch [link]
@GingerMonkeysUK » 05 Dec '11, 6pm
#Google's Battle for the #Mobile #Web [link]
@ChairoelMochtar » 04 Dec '11, 11am
Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch
@4byoung » 01 Dec '11, 7pm
Google's Battle for the Mobile Web [link]
@luizsemine » 01 Dec '11, 12am
Wild, Wild Web > #Google Wants a #Mobile Web-Centric World: [link] via @sewatch RT @Modapt #mCommerce / RT @GuidoKerkhof
@1onezing » 29 Nov '11, 7pm
Google's Battle for the Mobile Web - Search Engine Watch [link]
@e_mphasis » 29 Nov '11, 4pm
Google's Battle for the Mobile Web - Search Engine Watch (#SEW) [link] #in
@supalotto » 29 Nov '11, 12pm
Google's Battle for the Mobile Web [link]
@slateNight » 29 Nov '11, 7am
Google's Battle for the Mobile Web [link]
@SMAutomat » 28 Nov '11, 11pm
Google's Battle for the Mobile Web [link]
@jimgrobecker » 28 Nov '11, 11pm
Google's battle for the mobile web [link]
@LSHSteve » 28 Nov '11, 11pm
Google's Battle for the Mobile Web [link]
@martincernak » 28 Nov '11, 10pm
Google's Battle for the Mobile Web [link]
@CraigBrew » 28 Nov '11, 9pm
RT @GuidoKerkhof: Wild, Wild Web > #Google Wants a #Mobile Web-Centric World: [link] via @sewatch RT @Modapt #Search #mCommerce
@bsheerema » 28 Nov '11, 9pm
RT @GuidoKerkhof: Wild, Wild Web > #Google Wants a #Mobile Web-Centric World: [link] via @sewatch RT @Modapt #Search #mCommerce
@Knovolo » 28 Nov '11, 7pm
@Google's Battle for the #Mobile Web [link] #mobileWeb
@glenn_ferrell » 28 Nov '11, 7pm
Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch
@LocalMobileLLC » 28 Nov '11, 5pm
Google's Battle for the Mobile Web [link]
@Modapt » 28 Nov '11, 3pm
"Google wants a #mobile Web-centric world" [link] via @sewatch
@nsgconsulting » 28 Nov '11, 3pm
Apps vs. mobile web and Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch
@10thsteps » 28 Nov '11, 12pm
Google's Battle for the Mobile Web - Search Engine Watch (#SEW) [link]
@lallobontempi » 28 Nov '11, 8am
Google's Battle for the Mobile Web [link]
@ManelFMartinez » 28 Nov '11, 6am
Google's Battle for the Mobile Web [link]
@leaderswest » 28 Nov '11, 6am
Google's Battle for the Mobile Web via @sewatch [link]
@hyroDigital » 28 Nov '11, 3am
Google's Battle for the Mobile Web. [link]
@trirachmat » 28 Nov '11, 3am
Google's Battle for the Mobile Web by @mikeboland [link] via @sewatch