30 Nov '13, 9pm

8 Habits of Successful #marketingautomation experts: via @VolacciAutomatr

8 Habits of Successful #marketingautomation experts: via @VolacciAutomatr

At Volacci, we work with a lot of Marketing Automation experts. While they may have very little in common from a business perspective - different industries, verticals, customer buying cycles, etc. - we've found some very consistent habits among the very top performers that separate them from the rest of the pack. How many of these do YOU practice? 1. They Know Their Target Market Marketing automation experts have a deep understanding of their target market. They've analyzed their target market and have personas that identify their target market's wants, needs, pains, fears and interests. They know what problems their customers are trying to solve, the length and stages of their buying cycle, and what each persona needs to see and hear at each stage. 2. Are Adept Content Marketers Marketing automation experts are adept content marketers. Building on their knowledge of the ...

Full article: https://www.volacci.com/blog/8-habits-marketing-automatio...

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@secollege Brendan Holmes

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