30 Nov '13, 4pm

11 Must-Measure KPIs for Content Marketing Success - Search Engine Watch

The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs).

Full article: http://searchenginewatch.com/article/2309481/11-Must-Meas...

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11 Must-Measure KPIs for Content Marketing Success

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