29 Nov '13, 7pm

Effective Storytelling for Brands: How to Drive Discovery & Engagement - (#SEW)

Effective Storytelling for Brands: How to Drive Discovery & Engagement - (#SEW)

The top down, broadcast advertising model is a relic of the past. The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer. Targeting is better today than it ever has been before. There are still only 24 hours in the day and consumers have far more choices of how they will invest those hours. Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Likewise, cord-cutting is becoming increasing common, which further accelerates the time shifting trend. Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. The content that finds its way through the complicated maze of devices, social connections, and search algorithms to an individual con...

Full article: http://searchenginewatch.com/article/2308351/Effective-St...

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25 Of The Most Engaged Brands On Instagram

searchenginejournal.com 29 Nov '13, 11am

Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why th...

25 Of The Most Engaged #Brands On #Instagram #S...

searchenginejournal.com 29 Nov '13, 7pm

Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why th...