29 Nov '13, 5pm

Pinterest Explores Local Marketing with 'Place Pins'

Pinterest Explores Local Marketing with 'Place Pins'

Yesterday, we reported the value of a pin was worth 78 cents to a publisher; that value may have just skyrocketed as brands in the hospitality industry can now feature their hotels, restaurants, and bars to Pinterest’s new Place Pins – an interactive map for the places people want to visit around the world. This move now makes Pinterest a marketing channel for local businesses. From Pinterest: Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions! Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out. The Place Pins functionality is not onl...

Full article: http://searchenginewatch.com/article/2308597/Pinterest-Ex...

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