29 Nov '13, 3pm

Black Friday – A Cautionary Tale From An Online Retailer

Black Friday – A Cautionary Tale From An Online Retailer

Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training consumers — consumers who are already in strong buying moods from Thanksgiving through Christmas — to concentrate their shopping into ever more compressed time frames on Black Friday, Cyber Monday, and the few last shopping and shipping days before Christmas. How are we doing this? With the lure of our special offers and deep discounts. Well, here we are again. Black Friday, Cyber Monday, Green Wednesday, Small Business Saturday, and so on and so forth, have arrived. There’s no reward in my ranting about it now. Our job as marketers is to simply to get our game on and play it to win. Playing...

Full article: http://searchengineland.com/black-friday-a-cautionary-tal...

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