28 Nov '13, 9pm

Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker

Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker

In order to get away from the “spray and pray” method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media. Allie suggests Twitter as being a particularly effective social network for connecting with journalists and other writers who can publish content about your business. A stronger focus on content marketing is also an effective way to earn media exposure. Allie and the team at iAcquire have been working hard lately to make this a core part of their business.

Full article: http://www.searchenginejournal.com/using-social-media-as-...

Tweets

Search Industry Job of the Week - Social Media ...

ask-kalena.com 29 Nov '13, 1am

Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns Utilize soc...

Implementing a Social Media & Content Strategy: The Greg Finn #SMX Social Interview: Welcome back to aimClear’...

Implementing a Social Media & Content Strategy:...

aimclearblog.com 27 Nov '13, 8pm

Welcome back to aimClear’s coverage of SMX Social! Our video series continues as Marcela interviews Greg Finn , Director o...

How To Run A Successful B2B Social Media Marketing Campaign

How To Run A Successful B2B Social Media Market...

searchengineland.com 27 Nov '13, 2pm

As the landscape becomes more crowded, social media’s ability to amplify the reach of your content can’t be overstated. Ev...

Google Wants to Write Your Social Media Message...

searchenginewatch.com 27 Nov '13, 6pm

Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of...

The 4-1-1 On B2B Twitter Lead Generation: The John Lee #SMX Social Interview: Welcome back to aimClear’s cover...

The 4-1-1 On B2B Twitter Lead Generation: The J...

aimclearblog.com 27 Nov '13, 9pm

Welcome back to aimClear’s coverage of SMX Social! In our final video interview from the conference this year, Marcela int...

The Real Future of Social is Search

The Real Future of Social is Search

searchenginejournal.com 27 Nov '13, 8pm

To understand why the future of social is search, let’s look at why search has been turning its eye toward social. Search ...

Singapore’s Wildfire gets $2 million to influence social media conversations

Singapore’s Wildfire gets $2 million to influen...

techinasia.com 26 Nov '13, 7am

Wildfire , a Singapore and China-based social media marketing company, has raised $2 million from Singapore’s Hera Capital...

Twitter Advertising: It’s All About the End Use...

aimclearblog.com 27 Nov '13, 7pm

Welcome back to aimClear’s coverage of SMX Social! Just in time for Thanksgiving, we’re sharing our final video interviews...

Do you understand #bitcoin? You’re not alone:

blog.hootsuite.com 01 Dec '13, 3am

You may have seen the hashtag #ISON on Twitter this week, but did you know what it was really about? With Comet ISON getti...

Search Engine Journal is Looking for a Social M...

searchenginejournal.com 03 Dec '13, 6pm

This is a high profile position that gets you in front of the internet marketing community on a daily basis. The Social Me...

Social Media ROI: 11 FREE Tools for Measuring S...

searchenginewatch.com 24 Nov '13, 10pm

One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). ...

Social Media and Our Lifestyle:

justinng.sg 26 Nov '13, 8am

I find myself spending too much time on social media. Yes, it is indeed a new way of communicating and many are being draw...

Social Media Marketing Myths Your Company Shoul...

searchenginejournal.com 07 Dec '13, 1am

Very relevant and informative post, Dan! I’m glad you discussed these myths in length, especially since they STILL confuse...

How Social Media Monitoring Impacts Reputation ...

searchenginejournal.com 25 Nov '13, 8pm

For the past two years, financial bloggers have been writing about a small company based in New York that provides loans t...

Is Instagram a Valid Marketing Tool? How does t...

seo.com 29 Nov '13, 10pm

Here is a horrible joke: as I was preparing to write this article about Instagram, I was told to use my best Instagrammar....