28 Nov '13, 5pm

17 SEO Best Practices That Could Double Your E-Commerce Sales via @sengineland

Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective. SEO for e-commerce websites is different from traditional SEO. E-commerce SEO requires a consultant skilled in multiple disciplines, with a deep understanding of human psychology, conversion rate optimization, analytics, Web design & development, social media marketing and communication, copywriting, economy, usability and user experience. The best e-commerce SEO specialists also have deep insight and understanding of commerce and how a retail business functions. E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to...

Full article: http://searchengineland.com/best-practices-in-e-commerce-...

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