28 Nov '13, 3pm

What Makes a Good Retargeting Ad? Find out from this new guest post by @HeatherCooan #advertisement

What Makes a Good Retargeting Ad? Find out from this new guest post by @HeatherCooan #advertisement

Direct response display advertising is all the rage and with the holidays coming, advertisers are creating deeply segmented lists based on user behavior and site activity to retarget. But what about ad creative itself? It’s important to make sure your ad messaging gives you the best chance in terms of sales lift for each of your custom audiences. Follow these tips for dynamite retargeting ad creative. Segment Segmentation is a big part of display advertising, especially if your goals are direct response focused. Creating segmented lists is the easy part (usually). Using information about the members of that segmented list in ad messaging and creating is often where the ball drops. Create ads that will resonate with each segmented audience. What do you know about them? Include imagery and copy what speaks directly to the age, gender, location, and interests of the segment. ...

Full article: http://www.advancedwebranking.com/blog/what-makes-a-good-...

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