28 Nov '13, 3pm

The History Of Hashtag: A True Cinderella Story

The History Of Hashtag: A True Cinderella Story

Search –mostly hashtags were so quickly adopted is that they made the search procedure much easier, it still remains their main function. Keywords – attentive marketers have already noticed this growing tendency. If one searches for a specific hashtag on a social site the results can include not only the ones with a hyperlinked hashtag but also posts that contain this word even though the user didn't hastag it. Hashtags hijacking – hashtag that you choose to devote to one topic can be a subject to speculation by your competitors or even by your own clients. For example the famous hashtag #mcdstories that McDonalds used to ask people to share their pleasant memories of the restaurant turned to be a disaster because clients started to share the stories that made this restaurant chain look pure evil. Hashtags abuse – anything popular will be overused, hashtags are not an exce...

Full article: http://www.link-assistant.com/blog/the-history-of-hashtag/

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