27 Nov '13, 8pm

The Real Future of Social is Search

The Real Future of Social is Search

To understand why the future of social is search, let’s look at why search has been turning its eye toward social. Search is all about findability. Whether paid or organic, the real goal of search is to be found by your target audience, and hopefully have them take a secondary action. That action may be as simple as a share or like, or as complex as moving down the funnel into a lead and then to a purchase. Social has provided an exceptional way for people, ideas and content to be found.

Full article: http://www.searchenginejournal.com/real-future-social-sea...

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