Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a...
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which...
For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons: Judging all tools individually wou...
Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily...
Conversion rate, cost/conversion event: The most intuitive metrics consider how successful and costly it is to leverage each site visit. Other metrics will give clues on why a given performance is observed and how to improve it. Clicks or visits: This is a helpful guide for prioritizi...
Mobile-First Mindset: With more than half of searches occurring on mobile devices, this makes sense anyways, but for local businesses in particular, it is an absolute must. Contact information should be visible on every page of your website and supplemented whenever possible with clic...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Mar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best pra...
The final step is to wait for the process to complete. After the completion, you can now log in to the WordPress admin panel using the old credentials and check if everything is working fine. The plugin also tries to prompt you to create a new backup which you should consider that you...
“If the numbers are consistently in line with your expectations, you’ve found your sweet spot. “If the numbers are below expectations, reevaluate your marketing efforts to see whether you’re targeting the appropriate audiences, and whether your ads are winning auctions. “In cases wher...
There may have been another update late March 27th, mostly on March 28th and through today, with the Google search rankings. I am seeing an uptick in chatter from the SEO community. It might be ongoing from the March 23rd update which is unconfirmed, that some believe are tweaks to th...
John Mueller of Google answered another question on Reddit around a site that has a legacy Google spam penalty and the site simply won't recover, even after a lot of effort. So you know, Google has said before sometimes it is to start fresh with a new site instead of trying to dig you...
For years we've been covering questions around how to deal with A/B testing and Google indexing/crawling. Is it cloaking? Can it mess up your indexing? Will it hurt your rankings? All valid questions when you show multiple variations of your web pages to your users (including GoogleBo...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google March 28th Algorithm Ranking Update? There may have been another update late March 27th, mostly on...
Last December, Google officially changed the max length of the meta description tag from the long-time SEO best practice of 170 to 320. So, what does this mean for your strategy? Is there value with taking the time necessary to rewrite them all across the entire website? Before I give...
Actress and actor Bella Thorne and Patrick Arnold Shriver Schwarzenegger, yes the son of Arnold, visited Google this week for a tour. They were there to talk about their movie Midnight Sun with Googlers. They did a Google Talk and got a tour of the place. Google shared a few pictures ...
Google is showing, for some trending stories, a summary box of the story above the top stories carousel or top stories list. This was shared to me twice in the past week but I thought this was not new. Honestly, I am thinking I've seen this before but I can't find anything that says o...
As I covered at Search Engine Land yesterday, Google launched a new one-box answer for queries related to [air quality ] or [air pollution ] - you can of course Google city variations, like [air quality beijing ] or [air pollution delhi ]. It works on desktop or mobile and is powered ...
SEO is complex enough in a single language but entering foreign markets adds additional challenges many that are out of the control of the SEO team. This webinar will identify some of the most common challenges and how to prevent them from destroying your global opportunities and repu...
This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here . Bartosz Góralewicz is 32 years old and was born and raised in Wrocław, Poland, also this is where his agency is based. He lives there with his wife and two wonderful baby girls. ...
“The goal was to help webmasters help Google. Since we didn’t have a detailed view into which specific pages were actually indexed, we sometimes struggled with knowing what we should block from Google; especially on huge sites. As SEOs, we don’t want to continually waste Google’s band...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Jacob Baadsgaard on March 29, 2018 at 11:48 am Categories: Channel: SEM , Google , Google: AdWords , Paid Search Column , Search Ads , Search Ads: General Search volume is the foundation of most successful A...
How do you go about making Facebook posts that will lead to conversions? Here are some tips to help you jump start your business’s Facebook marketing campaign : Step 1: Create a Business Facebook Page Always post on behalf of your company as the page, not the personal profile and incl...
The converging roles of PR and communications with content and marketing are creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive a...
Did you know that the top five results in Google searches get 75 percent of the clicks? If you’re not in those top five hits for your keywords , it might be time to call in the experts. The right SEO expert can help you reach more customers and generate tons of new business. Not sure ...
Businesses from a wide range of industries are reaping the rewards of investing in content marketing. In fact, most B2B marketers credit their organization’s increased overall success to content creation. Producing content that resonates with customers is indeed a worthy investment. H...
Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets busine...
Core Plumbing in San Diego has unveiled a new instant online booking platform where customers can place service orders directly for instant Core Plumbing has introduced the popular field service management and invoicing platform Housecall Pro on its website to optimize service ...
The advent of spring is always associated with the start of the lawn care season. That’s not a serious problem for experienced gardeners. The advent of spring is always associated with the start of the lawn care season. That’s not a serious problem for experienced gardeners. The same ...
Zeal Boutique, a women's fashion store based in Pascagoula, MS has launched a fashion blog on its website. Zeal Boutique has added a fashion blog section on its website. The company has already published several fashion-related articles on the blog. Zeal Boutique has promised to...
E cigarette juice and its qualities When we hear e-juice numerous individuals accept what it may be. Some may trust it as some sort of juice or simply relate it to e-smoke. However, e-juice are arrangements that can be found in different flavors, they predominantly include nicotine as...
